“This is really starting to get interesting, because I have lots of stories to tell!” exclaimed Bernice (pseudonym), a 95-year-old participant in the newly-launched Upper Peninsula Digital History Initiative (UPDHI) in Hancock, a small town in northern Michigan’s Keweenaw Peninsula. Researchers examined the benefits of a storytelling course for older adults who attended one of 13 courses offered in various community settings in Metro Vancouver. Storytelling is the sharing of stories and events through words, sounds and visual images. Developed and used purposefully, storytelling can contribute to inclusion and connection, build confidence, and bring about change. An effective storyteller captures the attention of listeners and accomplishes the goal of telling the story, which may be to entertain, convey information, teach an important life lesson, or persuade listeners to take action of some kind. Another storytelling aspect that makes it so effective is that it works for all types of learners. Perhaps your child could learn to weave, crochet, fish, bake, or even take care of animals. Swapping stories is a great activity and can help build a connection. Paul Smith, in “Leader as Storyteller: 10 Reasons It Makes a Better Business Connection”, wrote: In any group, roughly 40 percent will be predominantly visual learners who learn best from videos, diagrams, or illustrations. Storytelling. Emotional, autobiographical storytelling can be a path to truly owning your story. The quantitative and qualitative study drew on data from 88 participants, aged 55 to more than 90 years of age. Everyone has stories to tell, but storytelling is a skill that can be developed and as a tool it can be used to powerful effect. Another, similar framework that offers the benefits of storytelling is the Hero’s Journey. As Arnold Zable has noted: Whether we are young or old, stories connect us and add meaning to our lives. When educators share engaging stories with children, it provides numerous opportunities for language learning. Storytelling can be a powerful psychological motivator which is one of the reasons it lends itself so well to marketing. Developed by Joseph Campbell and detailed in his classic book The Hero with a Thousand Faces , the Hero’s Journey is a framework that shows up in the stories and myths from … The art of powerful storytelling. 5 Benefits of Using Storytelling in Marketing. The tension in the air was palpable as the four older adults and four youth […] Many older adults have skills or talents that would be interesting for children. Reading to each other. Here are some of the benefits that seem most important. They have have variety of learning disabilities and autism. 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